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July 25, 2005
Please post your reviews
If you bought the Cookbook, and liked it, please post a review on Amazon. Reviews help generate both word-of-mouth and sales-- but don't take my word for it. A real live Yale professor, Judy Chevalier, wrote a paper in which she determined that good reviews actually do help boost sales. Bad reviews inihibit sales, so I guess if you didn't like the cookbook you should just keep quiet :) (Hat tip: Freakonomics, which you should probably be reading regularly).
And, of course, if you didn't buy the Cookbook, well, you know what to do.
Posted by Paul at July 25, 2005 01:25 PM
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